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Web Survey Bibliography

Title The value of consistency auditing of online panels
Author Gittelmam, S. H., Trimarchi, E.
Source Quirk's Marketing Research Review, November 2009, pp. 52
Year 2009
Access date 31.08.2010
Abstract

Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.

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Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2009
Bibliographic typeMagazine article
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Web survey bibliography - Magazine article (28)